How to troubleshoot warning messages inside template builder

1) The [Important] or [Critical] tags should only be used for critical messages that are needed to complete an order. Please refer to https://sellercentral.amazon.com/gp/help/external/help.html?itemID=RZ5Y5YEN9J84NAC&language=en-US&ref=efph_RZ5Y5YEN9J84NAC_relt_202125900 for more information. If the email is critical then you can ignore the error message.

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2) It is recommended not to include any external links outside of Amazon in your emails (including custom buttons or images).

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*This will appear if you have your logo image inserted just make sure the logo does not contain or display a link to your website and you did not include an external link then you can ignore this 

3) Invalid variable detected = Variable code should be all capital letters surrounded by double brackets. Please ensure that all your template variables are valid and current. Click on the "Show Variables" button to see a list of all the valid variables.

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4) Invalid content detected = Subject must not contain gif(s) OR emoji(s)

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Please remove Gif's and emoji's then save.

5) Please only use up to 3 different font sizes throughout your email.

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Please highlight all of the text and select one font size to ensure the error message will disappear then you can go ahead and adjust the font sizes up to 3 times.

Refer to https://www.feedbackwhiz.com/blog/amazon-policy-changes-to-buyer-seller-messaging-september-2020/ 

 

 

 

 

 

 

 

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