Which campaign type should I use?

To request product reviews you can automate custom built email campaigns OR you can automate the Amazon Request a Review button functionality via FeedbackWhiz.

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Custom Built Email Campaigns
-There is a lot of room for personalization.
-You are able to build brand awareness by displaying your logo.
-Craft an email written in your own voice that is more likely to prompt a user to review your product.
-Buyers can reply back as this is through Buyer-Seller Messaging.
-Include Attachments.
-Email open rates provided.
-Customize the subject line (A/B split test).
-Prebuilt templates provided that are compliant with Amazon's communication policies.

For set up refer to https://support.feedbackwhiz.com/hc/en-us/articles/115001709687-Creating-and-Editing-Campaigns-Video-

Amazon Request a Review button functionality via FeedbackWhiz 
-Compliant with Amazon's communication policies.
-Includes Buyers name.
-The message gets automatically translated to buyers preferred language.
-The requests can only be scheduled between 5 to 30 days after order delivery.

For set up, refer to https://support.feedbackwhiz.com/hc/en-us/articles/360051871954-How-to-automate-the-Amazon-Request-a-Review-button-functionality-via-FeedbackWhiz

*You can NOT use both methods to request reviews/feedback as Amazon enforces a ONE review/feedback request per order policy. 

For more information, refer to https://www.feedbackwhiz.com/blog/amazons-request-a-review-button-pros-and-cons/

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